About This Course
A practical product management program built for career switchers and early-career PMs. Cover discovery, user research, roadmaps, prioritisation, OKRs, metrics, stakeholder management, launch, and post-launch learning. Real PRDs, real frameworks, real critique.
What You'll Achieve
- Write a PRD a strong engineering team can build from
- Prioritise with a defensible framework
- Run customer research that produces decisions
- Communicate with executives and engineers in their language
Tools You'll Learn
Jira
Backlog and delivery tracking.
Notion
PRDs, specs, and team docs.
Figma
Working with designers on wireframes and prototypes.
Amplitude or Mixpanel
Product analytics for the metrics that matter.
What You'll Learn
What product management actually is
- PM versus project manager versus owner
- Strong PM versus weak PM behaviour
- Career paths and progression
- What hiring managers look for
Discovery and user research
- Customer interviews that work
- Jobs to be done
- Synthesis and theming
- Avoiding leading questions
Roadmaps and prioritisation
- RICE, MoSCoW, weighted scoring
- Now / Next / Later framing
- Saying no to stakeholders
- Roadmap versus backlog
PRDs and specs
- What good PRDs include
- User stories and edge cases
- Working with engineering early
- Designing for testability
Metrics and OKRs
- North star metrics
- Input versus output metrics
- Writing OKRs that change behaviour
- Reviewing OKR progress
Stakeholder management
- Managing up and across
- Executive comms
- Cross-functional alignment
- Saying no without burning bridges
Launch and post-launch
- Pre-launch checklist
- Soft and hard launches
- Measuring impact
- Iteration loops
Capstone project
- Pick a real product, build the PRD
- Roadmap and OKRs
- Stakeholder presentation
- Mock launch and metrics plan
No Experience? That's the Point.
Most of our students start from scratch. We give you the skills, the AI tools, the CV support, and a community that backs you from Day 1 to your first job and beyond.
Apply Now. Seats Are Limited